There’s a direct correlation between quantity and quality of backlinks and rankings. Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to other quality resources can be good for you from an SEO point. Last but not least, you should use the focus keyword in the anchor text of your internal links. It would make no sense to create a separate post for each of them.
Saramin increased organic Search traffic 2x
- Search engines are like a library, and to build their library, they need to crawl the web.
- Alt-text is not only helpful for your visitors but Google wants to see that it’s provided for all images that aren’t decorative.
- You will also gain an insight into the local search signals to look out for.
- Google does not penalize duplicate content but rather has difficulty in determining the best page to rank.
Website analytics is a crucial part of search engine optimization. Guest posting (or guest blogging) is definitely the most popular link building technique. If your content is really great and unique (and it should be for this strategy to work), they may link to it or share it on social media by themselves. There’s plenty of link building techniques, hacks and tips (you can check our big list of 60+ link building techniques for inspiration).
Most reputable SEO companies—like The HOTH—understand that SEO takes time and practice. It also requires professionals with expertise in how search engines work. Unfortunately, there are other companies that like to cut corners and promise quick results.
Create High-Quality Content That Matches Search Intent
Not every piece of content needs updating for freshness sake, but if your out-of-date content isn’t as good as the competition, consider a content refresh. Your meta descriptions should offer a compelling reason for users to click your results. A dead-simple way to do this is to use important keywords in your description. When the keywords in your description match the user query, Google will highlight these words in your description, thereby helping it to stand out.
In this complete guide to SEO, you’re going to learn everything you need to know to rank higher on Google, get more traffic to your site, and improve your brand reputation. Search engine optimization focuses on improving a website and its content, while pay-per-click advertising focuses on improving an ad campaign and its ads. After indexing, search engines rank pages based on relevance, quality, and user experience.
But it could also be a video, product recommendation, and even a business listing. “In my experience SEO Anomaly with an SEO agency, we focused on leveraging near duplicate issues where several pages shared similarities by 70-80%. There was a lot of boilerplate content shared on hundreds of pages.